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Twitter videos keep growing on mobile

Twitter videos keep growing on mobile

Even if you think your company is on top of its social media marketing efforts, chances are there is yet more that you could be doing. In particular, the mobile arena continues to grow and develop seemingly without slowing down – and if you’re not harnessing the potential that this segment represents, it’s about time you started to.

5 cloud security measures you need to take

5 cloud security measures you need to take

If you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different.

5 technology trends for healthcare

5 technology trends for healthcare

We are living in an age where technology is transforming every aspect of the way we live. Perhaps the most important area in which innovations are making a huge impact is the healthcare industry. Healthcare institutions are leveraging technology to drive better medical practices, increase access to information, and improve the overall patient experience.

Facebook is about to bring ads to Messenger

Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform.

Is Google’s new Chromebook worth $1,000?

Is Google’s new Chromebook worth $1,000?

If you’re a fan of Google’s Chromebook line of laptops, you may be excited about their latest addition – the Pixel. Stocked with advanced features, such as a high-resolution touchscreen and USB type C ports, you may be chomping at the bit to get your hands on this brand spanking new piece of technology.

5 ways to stay productive in a power outage

5 ways to stay productive in a power outage

Power outages can be a most unpleasant surprise, especially when you’re in the middle of an important task with your clients via Skype or using the Internet to assist in your daily business activities. With that in mind, what can you do when you’re facing a power outage for hours? You can hardly loiter around waiting for it to come back – the longer your business stays offline, the more trust you lose from your clients.

Measure your social media ROI to win business

Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of your marketing tactics are working for you and which aren’t. That’s why we’ve gathered some practical ideas that allow you to track your marketing progress and ROI.

Why it’s difficult to track social media ROI

The reason many business owners find it difficult to track social media ROI is because they don’t understand the purpose of the platforms from the perspective of traditional marketing.

4 essential components of a BCP

4 essential components of a BCP

Disasters can strike and ruin businesses at the most unexpected times, but observant companies will prepare for the worst – they will have a business continuity plan (BCP) at the ready. Not only can they survive a disaster, they also gain an increased competitive advantage over competitors due to quick responsiveness and recovery.